LinkedIn Ads ROI Calculator
Calculate the ROI of your LinkedIn Ads. Enter ad spend, leads, close rate, and deal value to see customers, revenue, ROI, and ROAS.
Free · No signup · Updated June 2026
Your numbers
Results
Estimates for planning only. Your real results depend on audience, creative, and market conditions.
What it measures
LinkedIn Ads ROI is the profit return on your campaign, tracing leads through your close rate and deal value to revenue.
Formula
Customers = Leads × Close rate · Revenue = Customers × Deal value · ROI = (Revenue − Spend) ÷ Spend × 100
Worked example
100 leads at a 10% close rate and a $3,000 deal value win 10 customers worth $30,000, turning $5,000 of spend into a 500% ROI and a 6× ROAS.
Typical benchmarks
- Healthy ROI target
- 200%+
- B2B lead-to-customer rate
- 5-15%
- Strength
- High deal values
How this calculator works
Customers = leads × close rate. Revenue = customers × deal value. ROI = (revenue − spend) ÷ spend × 100. Because B2B deal values are high, LinkedIn often delivers strong ROI despite premium costs.
Frequently asked questions
Is LinkedIn Ads ROI worth the higher cost? +
For B2B with high deal values and long lifetimes, yes — a few closed deals can return the spend many times over despite higher CPCs.
Should I measure pipeline or revenue? +
Track both. Pipeline shows near-term impact; closed revenue confirms true ROI once deals work through your sales cycle.
Why does LinkedIn deliver strong ROI despite high costs? +
B2B deal values are large, so even a low close rate on a handful of leads can return the spend many times over, offsetting LinkedIn's premium CPCs.
Should I measure ROI on pipeline or closed revenue? +
Track both. Pipeline shows near-term impact, but closed revenue confirms true ROI once deals move through what is often a multi-month B2B sales cycle.
How do I attribute closed deals back to LinkedIn? +
Use the LinkedIn Insight Tag, conversion tracking, and CRM integration or UTM parameters so you can connect a closed deal to the originating campaign.
Need a custom LinkedIn Ads tool, not a generic calculator?
This free linkedin ads roi calculator gets you a number. If you want it wired to your live ad data, GlitchFi builds custom marketing calculators, dashboards, and internal tools, plus full MVPs, with a forward-deployed engineer on your team. Fixed price, 30 days, and you pay nothing if we're late. You own all the code.
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