Google Local Service Ads Cost Calculator
Plan your Google Local Services Ads budget. Enter your monthly lead target and cost per lead to project monthly and annual spend.
Free · No signup · Updated June 2026
Your numbers
Results
Estimates for planning only. Your real results depend on audience, creative, and market conditions.
What it measures
Google Local Services Ads cost is your pay-per-lead spend, calculated by multiplying the number of leads you receive by your cost per lead.
Formula
Monthly cost = Leads × Cost per lead · Annual cost = Monthly cost × 12
Worked example
At 50 leads a month and a $30 cost per lead, monthly cost is $1,500 and annual cost is $18,000.
Typical benchmarks
- Typical cost per lead
- $15-$50
- Billing model
- Per valid lead
- Disputable leads
- Spam / out-of-area
How this calculator works
Local Services Ads charge per lead, not per click. Monthly cost = leads × cost per lead. Cost per lead varies by trade and market, commonly $15–$50, and you can dispute invalid leads.
Frequently asked questions
How do Local Services Ads charge? +
You pay per valid lead (a call or message), not per click. Rates depend on your service category and location.
Can I dispute bad leads? +
Yes. Google lets you dispute leads that are spam, out of area, or outside your services, and credits qualifying disputes.
What is the Google Guaranteed badge? +
It's a green checkmark Google awards to Local Services advertisers who pass background and license checks, signaling trust and backing eligible jobs with a money-back guarantee.
Do Local Services Ads work for every business? +
No. They're limited to specific service categories such as plumbers, electricians, lawyers, and HVAC, and availability varies by region.
How do I rank higher in Local Services Ads? +
Maintain strong review ratings and volume, respond quickly to leads, keep your profile complete, and stay verified — Google weighs responsiveness and reviews heavily.
Need a custom Google Ads tool, not a generic calculator?
This free google local service ads cost calculator gets you a number. If you want it wired to your live ad data, GlitchFi builds custom marketing calculators, dashboards, and internal tools, plus full MVPs, with a forward-deployed engineer on your team. Fixed price, 30 days, and you pay nothing if we're late. You own all the code.
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