Google Ads Conversion Value Calculator
Calculate the total value of your Google Ads conversions. Enter conversions, average value, and spend to see total value and return per dollar.
Free · No signup · Updated June 2026
Your numbers
Results
Estimates for planning only. Your real results depend on audience, creative, and market conditions.
What it measures
Google Ads conversion value is the total monetary worth of your conversions, found by multiplying the number of conversions by their average value.
Formula
Total conversion value = Conversions × Average value · Value per $1 = Total value ÷ Ad spend
Worked example
45 conversions at a $120 average value total $5,400, returning $2.16 for every $1 of the $2,500 spent.
Typical benchmarks
- Value per $1 = ROAS
- Aim 2×+
- E-commerce value source
- Dynamic purchase value
- Lead-gen value source
- Close rate × deal size
How this calculator works
Total conversion value = conversions × average value. Value per dollar = total value ÷ ad spend (your ROAS). Assigning accurate values to conversions is what lets Smart Bidding optimize for revenue.
Frequently asked questions
What is conversion value in Google Ads? +
It's the monetary worth you assign to a conversion — a purchase amount, average deal size, or estimated lead value — so Google can optimize for revenue, not just volume.
How do I set conversion values? +
E-commerce can pass dynamic purchase values; lead-gen businesses can assign an average value per lead based on close rate and deal size.
What is value-based bidding? +
It's Smart Bidding that optimizes for total conversion value (or Target ROAS) rather than conversion count, prioritizing high-value purchases over cheap ones.
How do I assign value to a lead? +
Multiply your average deal size by your lead-to-customer close rate. A $1,000 deal closed 20% of the time makes each lead worth roughly $200.
Why is my conversion value lower than actual revenue? +
Often tracking gaps — missing dynamic values, untracked phone or offline sales, or attribution windows. Import offline conversions to close the gap.
Need a custom Google Ads tool, not a generic calculator?
This free google ads conversion value calculator gets you a number. If you want it wired to your live ad data, GlitchFi builds custom marketing calculators, dashboards, and internal tools, plus full MVPs, with a forward-deployed engineer on your team. Fixed price, 30 days, and you pay nothing if we're late. You own all the code.
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