Facebook Page Value Calculator
Estimate the monetary value of a Facebook page based on its follower count, engagement rate, and monthly revenue.
Free · No signup · Updated June 2026
Your numbers
Results
Estimates for planning only. Your real results depend on audience, creative, and market conditions.
What it measures
Facebook page value is an estimate of what a page is worth, blending its audience size and engagement with its revenue.
Formula
Page Value = (Followers × $0.10 × (1 + Engagement Rate)) + (Monthly Revenue × 12 × 2)
Worked example
A page with 50,000 followers, a 2% engagement rate, and $1,500 monthly revenue is worth about $5,100 in audience value plus $36,000 in revenue value, or roughly $41,100 total.
Typical benchmarks
- Audience value per follower
- ~$0.10
- Revenue multiple
- 2× annual
- Engagement uplift
- Scales with rate
How this calculator works
This estimate blends two methods: an audience value of about $0.10 per follower, scaled by engagement, plus a revenue multiple of 2× annual revenue. Real sale prices vary with niche, revenue stability, and buyer demand.
Frequently asked questions
How is a Facebook page valued? +
Buyers weigh audience size and engagement alongside any monetization. Revenue-generating pages are usually valued on a multiple of annual profit; audience-only pages on cost-to-acquire equivalents.
Is selling a Facebook page allowed? +
Transferring page ownership is possible but selling accounts can violate Meta's terms. Treat this as a valuation estimate, not legal advice.
Why does revenue weigh more than followers in the estimate? +
Monetized pages are valued on a multiple of the income they produce, which is far more concrete than raw audience size, so revenue dominates the calculation for earning pages.
Does engagement really change a page's value? +
Yes. An engaged audience is worth more to buyers and advertisers than a passive one, so this model scales the per-follower value upward as engagement rises.
Is this the price I could sell my page for? +
Treat it as a directional estimate, not a quote. Actual sale prices depend on niche, revenue stability, buyer demand, and Meta's policies on transferring ownership.
Need a custom Facebook tool, not a generic calculator?
This free facebook page value calculator gets you a number. If you want it wired to your live ad data, GlitchFi builds custom marketing calculators, dashboards, and internal tools, plus full MVPs, with a forward-deployed engineer on your team. Fixed price, 30 days, and you pay nothing if we're late. You own all the code.
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