Facebook Earnings Calculator
Estimate your Facebook earnings from in-stream ads and content monetization. Enter your monthly views and RPM to project revenue.
Free · No signup · Updated June 2026
Your numbers
Results
Estimates for planning only. Your real results depend on audience, creative, and market conditions.
What it measures
Facebook earnings from in-stream ads are the revenue your videos generate based on monetized views and your RPM.
Formula
Monthly Earnings = Views ÷ 1,000 × RPM
Worked example
500,000 monetized views at a $4 RPM produce about $2,000 per month, or roughly $24,000 per year.
Typical benchmarks
- Typical in-stream RPM
- $1-$10
- Follower requirement
- 10,000
- Watch-time requirement
- 600,000 min / 60 days
How this calculator works
Earnings = views ÷ 1,000 × RPM. RPM (revenue per mille) is what you earn per 1,000 monetized views. Facebook in-stream RPMs typically range from $1 to $10 depending on niche and audience location.
Frequently asked questions
What RPM does Facebook pay? +
It varies widely — roughly $1–$10 per 1,000 views — driven by advertiser demand in your niche and where your viewers are located.
How do I qualify for in-stream ads? +
You generally need 10,000 followers and 600,000 total minutes viewed in the last 60 days, plus eligible content under Facebook's monetization policies.
What is the difference between RPM and CPM? +
CPM is what advertisers pay per 1,000 impressions, while RPM is what the creator actually earns per 1,000 views after Meta's share. RPM is the figure that determines your payout.
Why do my earnings vary month to month? +
RPM shifts with advertiser demand, seasonality, viewer location, and content category, so identical view counts can pay differently across months.
When does Facebook pay out in-stream earnings? +
Meta pays monthly once your balance crosses the $100 minimum payout threshold, typically around 21 days after the end of the month.
Need a custom Facebook tool, not a generic calculator?
This free facebook earnings calculator gets you a number. If you want it wired to your live ad data, GlitchFi builds custom marketing calculators, dashboards, and internal tools, plus full MVPs, with a forward-deployed engineer on your team. Fixed price, 30 days, and you pay nothing if we're late. You own all the code.
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