Free marketing calculators
Calculate CPC, CPM, ROAS, ROI, conversion rates, and budgets for Facebook, Google Ads, and LinkedIn. Free, and there's no login.
Facebook tools
Engagement, ad cost, ROI, earnings, and creator tools for Facebook & Meta.
Facebook Engagement Rate Calculator
Measure engagement by comparing likes, comments, and shares to your follower count.
Open calculatorFacebook Ad Cost Calculator
Estimate total ad spend, clicks, and impressions from your daily budget.
Open calculatorFacebook Ad Reach Calculator
Project the unique people you'll reach from budget, CPM, and frequency.
Open calculatorFacebook Marketplace Fees Calculator
Calculate selling fees and your net profit after Marketplace's 5% fee.
Open calculatorFacebook Ads ROI Calculator
Compare ad spend to revenue to see profit, ROI, and ROAS.
Open calculatorFacebook Advertising Opportunity Calculator
Project clicks, conversions, and revenue from a budget using benchmarks.
Open calculatorFacebook CPM Calculator
Determine your cost per 1,000 impressions.
Open calculatorFacebook CPC Calculator
See your cost per individual click.
Open calculatorFacebook CTR Calculator
Measure click-through rate relative to impressions.
Open calculatorFacebook Ad Conversion Rate Calculator
Evaluate how effectively clicks turn into customers.
Open calculatorFacebook Earnings Calculator
Project revenue from in-stream ads and page monetization.
Open calculatorFacebook Reels Earnings Calculator
Estimate Reels earnings from plays and RPM.
Open calculatorFacebook Page Value Calculator
Estimate a page's value from followers, engagement, and revenue.
Open calculatorFacebook Impressions Calculator
Determine how many impressions a budget will generate.
Open calculatorFacebook Cost Per Lead Calculator
Measure the efficiency of your lead-generation campaigns.
Open calculatorFacebook Influencer Calculator
Find fair pricing for a sponsored post from followers and engagement.
Open calculatorFacebook Stars Calculator
Convert viewer Stars into real earnings.
Open calculatorFacebook Ad Tax Calculator
Add applicable tax to your total advertising cost.
Open calculatorFacebook Music Royalties Calculator
Estimate music earnings from streams and video usage.
Open calculatorFacebook Performance Bonus Calculator
Project earnings from Meta's creator bonus programs.
Open calculatorFacebook Ad Frequency Calculator
Track average impressions per person and watch for ad fatigue.
Open calculatorGoogle Ads tools
Cost, ROI, ROAS, bidding, and conversion calculators for Google Ads.
Google Ads Cost Calculator
Estimate total spend from clicks, CPC, and campaign duration.
Open calculatorGoogle Ads Budget Calculator
Determine the daily and monthly budget for your click goal.
Open calculatorGoogle Ads CPC Calculator
Calculate cost per click from total spend and clicks.
Open calculatorGoogle Ads Revenue Calculator
Project revenue from clicks, conversion rate, and order value.
Open calculatorGoogle Local Service Ads Cost Calculator
Budget for pay-per-lead Local Services Ads.
Open calculatorGoogle Ads ROI Calculator
Measure profitability after all costs.
Open calculatorGoogle Ads ROAS Calculator
Measure revenue generated per advertising dollar.
Open calculatorGoogle Ads Conversion Rate Calculator
Evaluate clicks-to-customer effectiveness and cost per conversion.
Open calculatorGoogle Ads Conversion Value Calculator
Calculate total conversion value and value per dollar spent.
Open calculatorGoogle Ads Reach Calculator
Estimate reach from budget, CPM, and frequency.
Open calculatorGoogle Ads CPM Calculator
Compare impression costs across Display and YouTube.
Open calculatorGoogle Ads CPA Calculator
Measure cost per acquisition and compare against customer value.
Open calculatorGoogle Ads Impression Share Calculator
Estimate missed impressions and untapped market.
Open calculatorGoogle Ads Impressions Calculator
Project impressions across Search, Display, and YouTube.
Open calculatorGoogle Ads Bid Adjustment Calculator
Calculate adjusted bids for devices, locations, schedules, and audiences.
Open calculatorGoogle Ads Keyword Cost Calculator
Estimate spend from search volume, CTR, and CPC.
Open calculatorGoogle Ads Quality Score Calculator
See how Quality Score changes your cost per click.
Open calculatorGoogle Ads Ad Rank Calculator
Determine ad position from max bid and Quality Score.
Open calculatorGoogle Ads Target CPA Calculator
Set a profitable target CPA from your margins.
Open calculatorGoogle Ads Target ROAS Calculator
Optimize your Smart Bidding ROAS target from margins.
Open calculatorGoogle Display Ads Cost Calculator
Plan Display Network budget from impressions and CPM.
Open calculatorGoogle Ads Profit Calculator
Calculate true profit after COGS, ad spend, and overhead.
Open calculatorGoogle Ads Statistical Significance Calculator
Check whether your A/B test results are statistically significant.
Open calculatorMarketing Efficiency Ratio Calculator
Measure total revenue relative to total marketing spend.
Open calculatorLinkedIn Ads tools
Cost, budget, ROI, reach, and conversion tools for B2B LinkedIn campaigns.
LinkedIn Ads Cost Calculator
Estimate clicks and impressions from your budget, CPC, and CPM.
Open calculatorLinkedIn Ad Budget Calculator
Find the budget needed to hit your lead target.
Open calculatorLinkedIn Ads ROI Calculator
Measure ROI including lead value and pipeline impact.
Open calculatorLinkedIn Ad Reach Calculator
Project professional audience reach from budget and CPM.
Open calculatorLinkedIn Ad Conversion Rate Calculator
Evaluate B2B lead-generation effectiveness.
Open calculatorNeed a custom version?
Hire a forward-deployed engineer to turn any of these into a custom marketing tool or dashboard that runs on your live ad data, or build a full MVP in 30 days. Fixed price, and you pay nothing if we're late.